Premium advertising placements on high-rise buildings, towers and landmark structures: positions that sit above the street and against the skyline, visible across a district rather than across a block.
Dense metropolitan cores, financial districts, waterfront and skyline sightlines, and the approach routes into a city. Tower placements are encountered by commuters, pedestrians, drivers and visitors over long distances and long durations.
Height reads as authority. A brand on a tower looks established, invested and permanent, and it is visible from vantage points no street-level format can reach.